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Bid Classification: |
Services
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Bid Type: | Request for Standing Offer - Value Driven |
Bid Number: | RSO - RFP-2023-11-3064 |
Bid Name: | Tourism Marketing Agency |
Bid Status: | Awarded |
Bid Awarded Date: | Fri Mar 22, 2024 (YST) |
Bid Closing Date: | Mon Jan 22, 2024 4:00:00 PM (YST) |
Question Deadline: | Tue Jan 9, 2024 12:00:00 PM (YST) |
Duration in months: | 60 |
Negotiation Type: | Refer to project document |
Condition for Participation: | Refer to project document |
Electronic Auctions: | Not Applicable |
Language for Bid Submissions: | English unless specified in the bid document |
Submission Type: | Online Submissions Only |
Submission Address: | Online Submissions Only |
Public Opening: | No |
Description: |
Community: Whitehorse Traditional Territory: Kwanlin Dun First Nation / Ta’an Kwäch’än Council The Marketing Unit of the Department of Tourism and Culture (Tourism Yukon) is seeking an integrated marketing agency and/or multiple specialized marketing agencies to support the development, implementation and evaluation of the Tourism Yukon Global Marketing Plan that meets the goals of the Yukon Tourism Development Strategy. The marketing agency(s) will interpret and incorporate these plans primarily into the North American consumer channel, but when required, also within travel trade and public relations (PR) channels. Marketing activities will include: developing, implementing, and evaluating consumer marketing programs, partnerships, and campaigns, developing creative and associated assets, providing media buying services, providing digital marketing services/support, offering content marketing services/support, providing performance measurement reports, and providing travel trade marketing and/or public relations support services as required.
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